image showing lewis hamilton for dry janaury article

Dry January

January has always been about restrictions. An exercise in discipline, a forced reset, a counter indulgence.  A way to will a “new year, new you” to existence... but, what if?

What if we were meant to achieve a better balance?  One that allowed us to be our most authentic selves, rather than a new one?

What if instead of restraint, we pursued more? We gathered more, we toasted more, we lived more.

What if instead of simply stopping, we start. Start on something beyond expectations.  Beyond proof.

What if January wasn’t so… dry?

Let January spark a year of authentic expression. Let us redefine what’s possible.

Where we drink. We dream. We Toast. We Live.

Salud, Almave